I don’t always drink Starbucks. But when I do, I prefer beer.
— I’m not a big fan of Starbucks. However, that was not always the case. About eight years ago, I walked into the Starbucks near my office for the umpteenth time that week and handed over almost $2 for yet another “tall” brewed coffee. I sat in the shop for a little while, trying to be excited about my purchase. As I sipped my plastic-covered paper cup of lukewarm sludge with a quarter-inch of dregs circling the bottom because the barista was too lazy to brew a fresh pot, I asked myself, probably for the first time, “What the hell am I doing here?